During a presentation to RIT faculty, staff, and students Gary Pawlaczyk and Pam Stone of Pictorial Offset Corporation lead an open discussion on what it means to truly be a Green Company and the overall benefits that a Green Company receives from aiding the environment.

While many people picture Green Companies as granola eating, Birkenstock wearing, tree huggers, they often don’t picture printing companies as fitting the bill. I mean printing companies need paper, paper comes from trees, and cutting down trees hurts the environment right? However, as explained by the Pictorial Offset Corporation the move to Green had environmental impacts but was done almost purely as a business move to increase company revenue.

Pictorial Offset Corporation explained how the company first met its original International Organization for Standardization (ISO) standard and was the first company in the world to earn dual ISO in quality and environmental process control. Pictorial Offset Corporation was also the first commercial printer to offer FSC (Forest Stewardship Council) certified paper sheets as an option to its clients. FSC certified paper comes from forests harvested in a sustainable manner and is processed in FSC – certified mills. To date Pictorial Offset Corporation is ISO 14001 certified in doing business in an environmentally sustainable manner and ISO 9001 certified in quality compliance. They are also the first printer in the world to earn The Conservation Fund’s Carbon Neutral status in 2006 for reforestation by planting 5,000 trees in the Edwin B. Forsythe national Wildlife Refuge to offset the company’s carbon emission. Pictorial Offset Corporation was also named a Global Sustainability Trendsetter by The Rainforest Alliance and awarded SmartWood Certification.

Pictorial Offset Corporation has also been an Environmental Protect Agency Performance Track Member since 2006 and was the first commercial printer in the world to be certified with the Sustainable Forestry Initiative. By reaching these government standards, Pictorial Offset Corporation has the option of displaying various logos that certify the company as a Green-friendly enterprise. By doing this Pictorial Offset Corporation attracts a larger clientele base of Green-friendly customers and those wishing to become Green friendly.

Now you may be thinking a printing company that is Green-friendly must have the ugliest, poorest quality inventory that looks more like shredded wheat then real paper. You would be wrong. During the presentation various job samples created by the company were passed around, and not only was the paper quality excellent but the documents themselves were vibrant and eye catching.

For more information on Pictorial Offset Corporation you can visit their website at www.pictirialoffset.com

Popularity: 10% [?]