On Monday, April 17th, Canon Inc. came to RIT’s School of Print Media to give a presentation on its new high-end digital press, dubbed the imagePRESS “X,” which is now known as the imagePRESS C7000VP after its unveiling at IPEX 2006 in Europe.

SPM graduate and Product Marketing Associate for Canon Matthew Poliniak lead the presentation and explained the ins and outs of the machine. Poliniak stated that Canon is looking to compete with Xerox’s DocuColor 7000 and 8000 lines, as well as Kodak’s NexPress 2100. To do this, Canon is pulling some tricks out of its sleeve in order to give the competition a run for their money.